Ot nulya k edinitse : kak sozdat startap, kotoryy izmenit buduschee - Softcover
Kak sozdat kompaniiu s nulia, privesti ee k uspekhu, sdelav liderom rynka? Piter Til, predprinimatel, sozdavshii platezhnuiu sistemu PayPal, i pervyi investor Facebook, schitaet, chto osnova liubogo uspeshnogo startapa â€" unikalnyi produkt, daiushchii kompanii vyigryshnyi status monopolii. Poetomu odno iz vazhnykh uslovii vyzhivaniia liubogo proekta â€" umenie osnovatelei smotret na mir po-novomu, chtoby zametit vyigryshnuiu ideiu, kotoruiu nikto eshche ne razvil. Imenno eti idei, vpervye ozvuchennye na lektciiakh v Stenfordskom universitete, legli v osnovu knigi Pitera Tilia. Na primere Facebook, Microsoft, eBay, Twitter, Linkedln i mnogikh drugikh kompanii, a glavnoe â€" na sobstvennom unikalnom opyte raboty v PayPal Piter poiasniaet, kakuiu strategiiu nuzhno vybrat nachinaiushchemu biznesmenu, chtoby preuspet pri sozdanii sobstvennogo startapa.
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- PublisherAlpina Pablisher
- Publication date2017
- ISBN 10 5961460878
- ISBN 13 9785961460872
- BindingPaperback
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