quintessense strategic management What you really need to know to survive in business Strategicheskiy menedzhment po Kotleru Luchshie priemy i metody In Russian - Hardcover
"Kompanii nuzhdaiutsia v strategii, chtoby verno rasstavliat prioritety pri raspredelenii resursov. Krome togo, ona nuzhna im, chtoby adekvatno reagirovat na izmeneniia v okruzhaiushchei srede, na povedenie konkurentov, a takzhe chtoby obiasniat, v kakuiu storonu oni dvizhutsia, svoim sotrudnikam, klientam i aktcioneram" (Filip Kotler, Roland Berger, Nils Bikkhoff) eto novaia kniga Filipa Kotlera, legendarnogo biznes-guru, avtora «Biblii marketinga». Kniga o strategicheskom menedzhmente. Obo vsem, chto vam deistvitelno nuzhno znat, chtoby vyzhit v usloviiakh zhestkoi konkurentcii. Kliuchevye idei kazhdoi rassmatrivaemoi teorii proilliustrirovany mnogochislennymi primerami iz raznykh sfer biznesa, kak vymyshlennymi, tak i iz realnoi zhizni. V knige sformulirovana «kvintessentciia» strategicheskogo menedzhmenta. Vy poluchite vsestoronnee predstavlenie o protcesse strategicheskogo menedzhmenta, oznakomites s samymi vazhnymi instrumentami i poimete, kak oni vzaimodeistvuiut drug s drugom. Dlia rukovoditelei, a takzhe dlia vsekh, kto prizvan razrabatyvat uspeshnye strategii i prinimat vernye resheniia na blago svoei kompanii i ee sotrudnikov.
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- PublisherAlpina Pablisher
- ISBN 10 5961422135
- ISBN 13 9785961422139
- BindingHardcover
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Strategicheskiy menedzhment po Kotleru. Luchshie priemy i metody
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