Boxed and Labelled: New Approaches to Packaging Design - Hardcover

9783899552522: Boxed and Labelled: New Approaches to Packaging Design
Hardcover
ISBN 10: 3899552520 ISBN 13: 9783899552522
Publisher: Gestalten, 2009
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Trends in the visual and graphic language of state-of-the-art packaging design.

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Packaging is the face and visual identity of a product and can also be the crucial determining factor in the buying decision when a product is lined up on a crowded store shelf. As consumer tastes become more complex and culturally

diverse, packaging increasingly requires a visual and graphic language that targets aesthetics as well as the needs of the discerning twenty-first-century shopper. Boxed and Labelled is a comprehensive overview of the most intelligent innovative, playful and attractive examples of current packaging design.

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