Designing Public Awareness Communication Campaign: Environmental Public Awareness Evaluation Research - Softcover

Okaka, Wilson

Softcover

ISBN 10: 3848435942 ISBN 13: 9783848435944

Publisher: LAP LAMBERT Academic Publishing, 2012

Synopsis

'Designing Public Awareness Communication Campaign' provides 'best practice' approach to evaluation research for developing effective public awareness campaigns. Its five chapters cover introduction, literature review, methods, findings, and conclusions. The aims and objectives of the study were to: Identify the types of media communications used in the public campaigns. Assess the quality of the media messages received by the audiences. Establish the extent of audience exposure to the media messages. Investigate the audiences’ attitudes and behaviour change by campaigns. Discover the audiences’ participation in the public awareness campaigns.Evaluate the impacts of the messages in raising awareness on the audiences.The book practical for research and new project development, field work,donors, disciplinarians, NGOs, communicators, trainers, students, library information services, business managers, decision, & policy makers. The explains the main public awareness campaign issues that are related to: policy response to developing effective public awareness campaigns;audience demographics; research; campaign goals; evaluation process; levels of knowledge, awareness, & practice.

About this title

About the Author:

Wilson Okaka is a Ugandan Lecturer/Adjunct Professor, who is dedicated to public policy awareness communication campaigns. His research interests include: curriculum evaluation, networking, renewable energy, environment, ICT, mass media, communication campaigns, gender equality, community outreach, human rights, and information society.

About this edition

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2012
• ISBN 10: 3848435942
• ISBN 13: 9783848435944
• Binding: Paperback
• Number of pages: 88