Entry Mode Decisions in International Business: A Case Study in Retail Industry - Softcover
This book describes the international entry modes by two companies in the retail type of businesses. This book is one of the many series in the subject of entry mode decisions by the entrepreneurs involved in international trade in the international business areana. There could be some books or text books written in this area but this book brings to you the challenges and barriers experienced by firms in the developing country such as Malaysia. As a firm wishes and decides to involve in international business, the firm has to decide the best mode of entering the foreign market. There are six different modes that the firm can use to enter the foreign market. The six modes are exporting, turnkey projects, licensing, franchising, establishing joint ventures with a host-country firm and setting up a new wholly owned subsidiary in the host country. Each of these modes has their own advantages and disadvantages. The firm has to consider these carefully when deciding which mode to pursue.
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About the Author:
Dr.Shankar Chelliah is currently affiliates with Universiti Sains Malaysia (USM), based in Penang, Malaysia. His current research interests includes: (a) internationalization of firms– medical tourism, strategies in international trade, born global firms etc and (b) strategic capabilities of firms- competitive advantages, green management etc.
"About this title" may belong to another edition of this title.
- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3846527394
- ISBN 13 9783846527399
- BindingPaperback
- Number of pages60
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Entry Mode Decisions in International Business: A Case Study in Retail Industry
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book describes the international entry modes by two companies in the retail type of businesses. This book is one of the many series in the subject of entry mode decisions by the entrepreneurs involved in international trade in the international business areana. There could be some books or text books written in this area but this book brings to you the challenges and barriers experienced by firms in the developing country such as Malaysia. As a firm wishes and decides to involve in international business, the firm has to decide the best mode of entering the foreign market. There are six different modes that the firm can use to enter the foreign market. The six modes are exporting, turnkey projects, licensing, franchising, establishing joint ventures with a host-country firm and setting up a new wholly owned subsidiary in the host country. Each of these modes has their own advantages and disadvantages. The firm has to consider these carefully when deciding which mode to pursue. 60 pp. Englisch. Seller Inventory # 9783846527399
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Entry Mode Decisions in International Business : A Case Study in Retail Industry
Published by
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ISBN 10: 3846527394
ISBN 13: 9783846527399
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book describes the international entry modes by two companies in the retail type of businesses. This book is one of the many series in the subject of entry mode decisions by the entrepreneurs involved in international trade in the international business areana. There could be some books or text books written in this area but this book brings to you the challenges and barriers experienced by firms in the developing country such as Malaysia. As a firm wishes and decides to involve in international business, the firm has to decide the best mode of entering the foreign market. There are six different modes that the firm can use to enter the foreign market. The six modes are exporting, turnkey projects, licensing, franchising, establishing joint ventures with a host-country firm and setting up a new wholly owned subsidiary in the host country. Each of these modes has their own advantages and disadvantages. The firm has to consider these carefully when deciding which mode to pursue. Seller Inventory # 9783846527399
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Entry Mode Decisions in International Business A Case Study in Retail Industry
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