Open and Closed Innovation: Different Cultures for Different Strategies (Betriebswirtschaftliche Studien in forschungsintensiven Industrien) - Softcover

9783834909015: Open and Closed Innovation: Different Cultures for Different Strategies (Betriebswirtschaftliche Studien in forschungsintensiven Industrien)
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Open Innovation is a phenomenon in both research and management practice. Since radical innovation or new business developement often require external technologies or ways of commercialization, many firms have shifted from a Closed to an Open Innovation model. However, firms often face difficulties during the implementation. While the implementation effort usually focuses on external ideas and technologies as well as the processes to identify them, cultural challenges are neglected.

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About the Author:
Dr. Philipp Herzog ist wissenschaftlicher Mitarbeiter am Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie der Universität Münster.

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  • PublisherGabler Verlag
  • Publication date2008
  • ISBN 10 3834909017
  • ISBN 13 9783834909015
  • BindingPaperback
  • Number of pages262

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9783834926869: Open and Closed Innovation: Different Cultures for Different Strategies (Betriebswirtschaftliche Studien in forschungsintensiven Industrien)

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