The effect of Social Media on Relationship Marketing: What value does it give to the customers and organizations - Softcover
The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn’t include anything related to the upcoming phenomenon ‘social network sites’. There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences.
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Master Business Studies Marketing and Entrepreneurship.Faculty of Economics Science and Econometrics.University of Amsterdam.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3659139262
- ISBN 13 9783659139260
- BindingPaperback
- Number of pages64
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The effect of Social Media on Relationship Marketing: What value does it give to the customers and organizations
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The effect of Social Media on Relationship Marketing
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn t include anything related to the upcoming phenomenon social network sites . There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences. 64 pp. Englisch. Seller Inventory # 9783659139260
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The effect of Social Media on Relationship Marketing What value does it give to the customers and organizations
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The effect of Social Media on Relationship Marketing : What value does it give to the customers and organizations
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn t include anything related to the upcoming phenomenon social network sites . There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences. Seller Inventory # 9783659139260
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The effect of Social Media on Relationship Marketing
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: de Wit TimoMaster Business Studies Marketing and Entrepreneurship.Faculty of Economics Science and Econometrics.University of Amsterdam.The goal of this study is to test what effects positive word of mouth has on relationship man. Seller Inventory # 5134300
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