Marketing Ethics and Pharmaceutical Industry: Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan - Softcover

Mirza, Khurram; Majed Rashid, Mr; Imran Hunjra, Ahmed

9783659103247: Marketing Ethics and Pharmaceutical Industry: Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan
Softcover
ISBN 10: 3659103241 ISBN 13: 9783659103247
Publisher: LAP LAMBERT Academic Publishing, 2012
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Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing business in third world countries like Pakistan. In this book the author tries to elaborate these differences for understanding the Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan.

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About the Author:
The author is a Master in Business Administration (MBA)and a professional marketeer within pharmaceutical industry of Pakistan.He has spent thirteen years in the active sales and marketing of the pharmaceutical products and have profound knowledge of inside out approaches of the pharmaceutical companies, while conducting their business.

"About this title" may belong to another edition of this title.

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