Kundeneinbindung im Innovationsprozess – Methoden (essentials) (German Edition) - Softcover

Knöchel, Meike

9783658204105: Kundeneinbindung im Innovationsprozess – Methoden (essentials) (German Edition)
Softcover
ISBN 10: 3658204109 ISBN 13: 9783658204105
Publisher: Springer Gabler, 2018
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Der zweite Band des zweiteiligen essentials gibt Handlungsempfehlungen zur Kundeneinbindung innerhalb des Innovationsprozesses. Der Schwerpunkt liegt dabei auf dem Vergleich und der richtigen Auswahl konkreter Methoden zur Kundeneinbindung zum idealen Zeitpunkt. Die Autoren stellen vielfältige Möglichkeiten vor und erläutern, wann und auf welche Weise ein Unternehmen den Kunden in den Innovationsprozess einbeziehen kann. In diesem Rahmen werden Werkzeuge zur Kundeneinbindung in den verschiedenen Phasen des Innovationsprozesses vorgestellt. Viele aktuelle Beispiele aus der Praxis ergänzen die Ausführungen.

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About the Author:
Meike Knöchel MA ist in der internationalen Luftfahrtbranche tätig und beschäftigt sich in Theorie und Praxis mit Kundeneinbindung in Innovationsprozessen.Prof. Dr. Klaus North lehrt internationale Unternehmensführung an der Wiesbaden Business School, Hochschule RheinMain.

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  • PublisherSpringer Gabler
  • Publication date2018
  • ISBN 10 3658204109
  • ISBN 13 9783658204105
  • BindingPaperback
  • Edition number1
  • Number of pages48

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