Market Orientation: Benefits to Firm and Economic Development, Theories, Concepts and Methods - Softcover
Revision with unchanged content. With globalization, trade liberalization and a digital world’s economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level improving the well being of societies. This book describes the role of marketing in economic development. A thorough review of literature was investigated and an empirical study was undertaken. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding performance for the firm and aggregately for the economy. The focus of this book was to empirically test this market orientation theory in countries. Market orientation is regarded as a theoretically important determinant of industry growth (Kohli & Jaworski, 1990), so it will therefore have important implications for economic development. The analysis helps answers the questions: Is there a significant relationship between the market orientation and financial performance of companies in developing countries? Can market orientation be used effectively for developing countries to increase their financial performance in the marketplace? Is there a relationship between market orientation and economic development in developing countries?
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About the Author:
Professor of Marketing. Worcester State College, D.B.A.(Marketing) Nova Southeastern University, Florida. Served in the capicity of Product Specialist, responsible for brand management with the largest food company in the world, Nestlé Corporation.
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- PublisherAV Akademikerverlag
- Publication date2012
- ISBN 10 3639412850
- ISBN 13 9783639412857
- BindingPaperback
- Number of pages128
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Market Orientation: Benefits to Firm and Economic Development, Theories, Concepts and Methods
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. With globalization, trade liberalization and a digital world s economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level improving the well being of societies. This book des cribes the role of marketing in economic development. A thorough review of literature was investigated and an empirical study was undertaken. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding perfor mance for the firm and aggregately for the economy. The focus of this book was to empirically test this market orientation theory in countries. Market orientation is regarded as a theoretically important determinant of industry growth (Kohli & Jaworski, 1990), so it will therefore have important implications for economic development. The analysis helps answers the questions: Is there a significant relationship between the market orientation and financial performance of companies in developing countries Can mar ket orientation be used effectively for developing countries to increase their financial performance in the marketplace Is there a relationship between market orientation and economic development in developing coun tries 128 pp. Englisch. Seller Inventory # 9783639412857
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Market Orientation : Benefits to Firm and Economic Development, Theories, Concepts and Methods
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. With globalization, trade liberalization and a digital world s economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level improving the well being of societies. This book des cribes the role of marketing in economic development. A thorough review of literature was investigated and an empirical study was undertaken. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding perfor mance for the firm and aggregately for the economy. The focus of this book was to empirically test this market orientation theory in countries. Market orientation is regarded as a theoretically important determinant of industry growth (Kohli & Jaworski, 1990), so it will therefore have important implications for economic development. The analysis helps answers the questions: Is there a significant relationship between the market orientation and financial performance of companies in developing countries Can mar ket orientation be used effectively for developing countries to increase their financial performance in the marketplace Is there a relationship between market orientation and economic development in developing coun tries. Seller Inventory # 9783639412857
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Oudan RodneyProfessor of Marketing. Worcester State College, D.B.A.(Marketing) Nova Southeastern University, Florida. Served in the capicity of Product Specialist, responsible for brand management with the largest food company in the. Seller Inventory # 4985503
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