African American Girls on MySpace: Artistic Expression, Viral Marketing and Corporate Presence - Softcover
This study examined 50 MySpace profiles constructed by 14-17 year old African American females attending a Los Angeles public high school during the 2007-8 academic year. The text, images and multimedia applications found in these profiles were analyzed in relation to gender and racial ideologies that permeate popular mass media. These public profiles function as intersectional digital bodies wherein signs and messages used to communicate and socialize with others are publicly broadcast on the Internet. MySpace is a corporate entity ripe for viral marketing and although advertising is part of its social fabric, most profiles in this sample were largely devoid of logos and did not link to corporate profiles as ?friends? within the network. These profiles did reveal images and text that were ideologically aligned with white, heterosexual love, Western standards of beauty and constructions of femininity. However, they did not transmit racist or homophobic ideologies via images, text or multimedia applications. Ultimately these profiles represent the creative and multifaceted digital identities constructed by a select group of young African American females on MySpace.
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About the Author:
Michelle earned a B.A. degree in Sociology with minors in Women Studies and African American Studies from the University of California, Irvine and a M.S. degree from the School of Justice & Social Inquiry at Arizona State University. She now serves as the Academic Success Specialist for the Film & Media Studies program at ASU.
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- PublisherVDM Verlag
- Publication date2009
- ISBN 10 3639138090
- ISBN 13 9783639138092
- BindingPaperback
- Number of pages64
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African American Girls on MySpace
Published by
VDM Verlag Dr. Müller
(2009)
ISBN 10: 3639138090
ISBN 13: 9783639138092
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study examined 50 MySpace profiles constructedby 14-17 year old African American females attendinga Los Angeles public high school during the 2007-8academic year. The text, images and multimediaapplications found in these profiles were analyzed inrelation to gender and racial ideologies thatpermeate popular mass media. These public profilesfunction as intersectional digital bodies whereinsigns and messages used to communicate and socializewith others are publicly broadcast on the Internet.MySpace is a corporate entity ripe for viralmarketing and although advertising is part of itssocial fabric, most profiles in this sample werelargely devoid of logos and did not link to corporateprofiles as friends within the network. Theseprofiles did reveal images and text that wereideologically aligned with white, heterosexual love,Western standards of beauty and constructions offemininity. However, they did not transmit racistor homophobic ideologies via images, text ormultimedia applications. Ultimately these profilesrepresent the creative and multifaceted digitalidentities constructed by a select group of youngAfrican American females on MySpace. 64 pp. Englisch. Seller Inventory # 9783639138092
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African American Girls on MySpace : Artistic Expression, Viral Marketing and Corporate Presence
Published by
VDM Verlag Dr. Müller
(2009)
ISBN 10: 3639138090
ISBN 13: 9783639138092
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study examined 50 MySpace profiles constructedby 14-17 year old African American females attendinga Los Angeles public high school during the 2007-8academic year. The text, images and multimediaapplications found in these profiles were analyzed inrelation to gender and racial ideologies thatpermeate popular mass media. These public profilesfunction as intersectional digital bodies whereinsigns and messages used to communicate and socializewith others are publicly broadcast on the Internet.MySpace is a corporate entity ripe for viralmarketing and although advertising is part of itssocial fabric, most profiles in this sample werelargely devoid of logos and did not link to corporateprofiles as friends within the network. Theseprofiles did reveal images and text that wereideologically aligned with white, heterosexual love,Western standards of beauty and constructions offemininity. However, they did not transmit racistor homophobic ideologies via images, text ormultimedia applications. Ultimately these profilesrepresent the creative and multifaceted digitalidentities constructed by a select group of youngAfrican American females on MySpace. Seller Inventory # 9783639138092
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African American Girls on MySpace
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: McCormick MichelleMichelle earned a B.A. degree in Sociology with minors in WomennStudies and African American Studies from the University ofnCalifornia, Irvine and a M.S. degree from the School of Justice &nSocial Inquiry at Arizona. Seller Inventory # 4960892
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African American Girls On Myspace: Artistic Expression, Viral Marketing And Corporate Presence
Published by
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(2009)
ISBN 10: 3639138090
ISBN 13: 9783639138092
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Book Description Paperback. Condition: Brand New. 64 pages. 8.66x5.91x0.15 inches. In Stock. Seller Inventory # __3639138090
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