"synopsis" may belong to another edition of this title.
'This book offers important insights about the role and significance of public relations in neoliberal societies. Theoretically rich and empirically grounded, it examines PR in both the commercial and charity sectors, developing a challenging, if rather unsettling, set of arguments about the displacement of political engagement and the emergence of "commercial democracy".'
--Maureen McNeil, Lancaster University, UK
Anne M. Cronin is a Reader in the sociology department at Lancaster University, UK. Her most recent book is Advertising, Commercial Spaces and the Urban (Palgrave, 2010).
Anne M. Cronin is a Reader in the sociology department at Lancaster University, UK. Her most recent book is Advertising, Commercial Spaces and the Urban (Palgrave, 2010).
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Hardcover. Condition: new. Seller Inventory # 9783319726366
Book Description Condition: New. Seller Inventory # ABLIING23Mar3113020104247
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783319726366_lsuk
Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed. 120 pp. Englisch. Seller Inventory # 9783319726366
Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed. Seller Inventory # 9783319726366
Book Description Gebunden. Condition: New. Seller Inventory # 195713033