A Global View on Intercultural Management: Challenges in a Globalized World (De Gruyter Studium) - Softcover

Rothlauf, Jürgen

Softcover

ISBN 10: 3110400626 ISBN 13: 9783110400625

Publisher: De Gruyter Oldenbourg, 2014

Synopsis

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

About this title

About the Author:

Jürgen Rothlauf (University of Applied Sciences Stralsund)

About this edition

• Publisher: De Gruyter Oldenbourg
• Publication date: 2014
• ISBN 10: 3110400626
• ISBN 13: 9783110400625
• Binding: Perfect Paperback
• Edition number: 1
• Number of pages: 360