Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Worlds of Consumption) - Softcover

9783030145668: Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Worlds of Consumption)

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ISBN 10: 3030145662 ISBN 13: 9783030145668

Publisher: Palgrave Macmillan, 2020

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PublisherPalgrave Macmillan
Publication date2020
ISBN 10 3030145662
ISBN 13 9783030145668
BindingPaperback
Edition number1
Number of pages307
EditorLogemann Jan, Cross Gary, K�hler Ingo

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9783030145637: Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Worlds of Consumption)

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Consumer Engineering, 1920s�1970s

Jan Logemann

Published by Springer International Publishing Aug 2020 (2020)

ISBN 10: 3030145662 ISBN 13: 9783030145668

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined 'consumer engineers,' and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices And to what extent was the phenomenon itself a product of broader social and cultural forces This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly. 308 pp. Englisch. Seller Inventory # 9783030145668

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Consumer Engineering, 1920s�1970s : Marketing between Expert Planning and Consumer Responsiveness

Jan Logemann

Published by Springer International Publishing (2020)

ISBN 10: 3030145662 ISBN 13: 9783030145668

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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined 'consumer engineers,' and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices And to what extent was the phenomenon itself a product of broader social and cultural forces This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly. Seller Inventory # 9783030145668

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Consumer Engineering, 1920s-1970s

Logemann, Jan|Cross, Gary|K�hler, Ingo

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Reassesses the concept of consumer engineering in a comparative, transnational framework, moving beyond the familiar narrative of consumer manipulationConsiders the history of consumer engineering in the context of mid-century. Seller Inventory # 448673552

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