Visual Merchandising for Fashion (Basics) - Softcover

Bailey, Sarah; Baker, Jonathan

Softcover

ISBN 10: 2940496129 ISBN 13: 9782940496129

Publisher: Fairchild Books, 2014

Synopsis

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

About this title

About the Author:

Sarah Bailey is Course Director for the BA Hons Fashion Retail Branding and Visual Merchandising degree course at the London College of Fashion, UK.

Jonathan Baker is the Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK.

About this edition

• Publisher: Fairchild Books
• Publication date: 2014
• ISBN 10: 2940496129
• ISBN 13: 9782940496129
• Binding: Paperback
• Number of pages: 192