The book is the 4th edition of the Banquet Business. It is written and formatted for classroom use. Every chapter starts with a learning objective discussed in detail and closes with a summary and discussion questions. Included are many menus in different styles for many occasions. The chapters are: 1. Introduction, 2. Staffing, 3. Marketing, 4. Managing Profitability, 5. Logistics, 6. Choosing the right menu for the occasion, 7. Beverage Sales, 8. Service, 9. Chef and Steward, 10. Menu Construction, 11. Writing Menus in English, 12. Writing Menus in other Languages, 13. Off - Premise Catering, 14, organizing Gourmet Dinners, 15. Kitchen Equipment, 15. Meeting and Conference Business. The book addresses the challenges of new technologies and customer's expectations. It stresses service , profitability without sacrificing quality and reputation.
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