Golf Marketing Strategy: The Ultimate Guide to Success in the Golf Industry - Softcover

Wood, Andrew

9781977525468: Golf Marketing Strategy: The Ultimate Guide to Success in the Golf Industry
Softcover
ISBN 10: 1977525466 ISBN 13: 9781977525468
Publisher: CreateSpace Independent Publishing Platform, 2017
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What Is Your Club’s or Resort’s Marketing Strategy? Let’s be honest... You don’t actually have one, do you? Don’t feel bad, astonishingly I have never met a club or resort that does. However, without one your business is like a sail boat in the middle of the ocean without a compass. Whichever way you go may lead you towards the promised land or deeper into the blue abyss. Dying slowly of dehydration and malnutrition suspended in a state of disbelief oblivious to your fate like many clubs and resorts today! Without a marketing strategy, every dime you spend and every decision you make will be no more effective than deciding what club to hit next from 180 yards, by rolling two dice!

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