Aut�ntico: The Definitive Guide to Latino Career Success - Softcover

Rodriguez, Dr. Robert; Tapia, Andr�s Tom�s

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9781946229588: Aut�ntico: The Definitive Guide to Latino Career Success

Softcover

ISBN 10: 194622958X ISBN 13: 9781946229588

Publisher: Latinx Institute Press, 2017

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Latinos are on the way to being one-third of the U.S. population by 2050. They're changing the country's talent, marketplace, and political landscapes in unprecedented ways. So why is it that there are so few Latino executives and senior leaders?

It's what authors Dr. Robert Rodriguez and Andr�s Tom�s Tapia call the "4% Shame"—the low percentage of Latino corporate executives today. Autentico: The Definitive Guide to Latino Career Success digs deep to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead.

Insights have been gleaned from in-depth interviews with twenty highly successful Latino and Latina Boomer executives as well as from focus groups with dozens of GenX and Millennial Latinx leaders. They're synthesized and interpreted through the lenses of the authors' two very different personal experiences as Latino leaders in corporate America.

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From the Author:

Our mission with this book is to contribute to the acceleration of the advancement of Latinos and Latinas into leadership.

From the Back Cover:

Aut�ntico: A Latino Executive ManifestoLatinos are changing the talent, marketplace, and political landscape in the USA in unprecedented ways. They make up 17% of the country's population, and that percentage will rise to one-third of the total U.S. population by 2050. Latinos have a purchasing power of approximately $1.6 trillion, growing at a rate of more than $100 million a year.

This young and vibrant growing population with its rising per-capita incomes and aspirations for a strong future, now make it unacceptable that there are so few Latino executives and senior leaders. It's what the authors Andr�s T. Tapia and Dr. Robert Rodriguez call the Corporate 4% Shame, the number reflecting the percentage of Latino executives today. The low number of Latino executives is even more shocking given the huge profits companies are earning from the Latino consumer market.

Aut�ntico: The Definitive Guide to Latino Career Success digs deep to understand why this is the case, and offers strategies for a better outcome as it makes it clear that companies across the USA who want to maintain a competitive edge need a full integration of Latinos into all levels of leadership.

In this book, authors explore the Latino version of the corporate success narrative by interviewing successful Latino and Latina Boomer executives, GenX, and Millennial leaders. They deliver insights on the following:

Candid descriptions of what the Latino leader experience has been in a corporate America still mired in conscious and unconscious biases
Maintaining Latino cultural identity in the midst of pressures to assimilate in the rise to the top
The secrets of success of Latino and Latina executives
The cultural assets and liabilities of Latino and Latina executives
The accomplishments and aspirations of the next generation of Latinx leaders
A ten-point Manifesto of what is required to accelerate the advancement of Latinos and Latinas

This book is a must read both for Latinx professionals seeking the secrets to successful careers and leadership advancement, and for corporations who understand that to advance Latino talent is to make their organizations stronger and more sustainable in an increasingly diverse world.

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