The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy - Hardcover

Amy Franko

Hardcover

ISBN 10: 1945389621 ISBN 13: 9781945389627

Publisher: Smart Business Books, 2018

Synopsis

Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity.

Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us. This evolution in professional selling challenges everything for sales leaders and sales professionals-how to win new clients, grow existing business, and deliver sales results.

In The Modern Seller, Amy Franko explains the factors behind this challenging new sales economy and its impact on customers, sellers, and leaders. She explains why it demands a modern seller: one who is a recognized differentiator, extends the value of his or her company's offerings, and is viewed by his or her clients as the competitive advantage in their success.

Franko explains the Five Dimensions of the Modern Seller, which will become your new blueprint for success in modern selling. These Five Dimensions-agile, entrepreneurial, holistic, social, and ambassador-will boost by 10X the effectiveness of your sales activities and results. Through research, stories of her own personal journey, as well as anecdotes of other modern sellers, Amy offers specific and actionable strategies for sales professionals and leaders. As you become a modern seller, you'll increase your impact, and deliver top results for your clients, your organization, and yourself.
Advance Praise: "The Modern Seller is filled with actionable insights and practical strategies to set you apart from competitors, make you irresistible to today's buyers and ultimately, drive more revenue. In short, YOU become the differentiator."
Jill Konrath
Author of More Sales Less Time & SNAP Selling

About this title

Review:

"The Modern Seller is filled with actionable insights and practical strategies to set you apart from competitors, make you irresistible to today's buyers and ultimately, drive more revenue. In short, YOU become the differentiator." JILL KONRATH, author of More Sales Less Time & SNAP Selling  "Amy has nailed it with The Modern Seller. This is exactly the mindset, skills, and agility sales professionals need to succeed and thrive in this fast-evolving selling environment. Our team is striving to make this transition right now. We see it as critical to our growth--and survival." PETE McCHRYSTAL, President & CEO, Accent Technologies  "Amy Franko's insights and perspective on modern selling are second to none.  She is a formidable force  - in person or on the page - and you will quickly learn more about yourself, your customers, and your strategic selling approach by spending time with her here in The Modern Seller.  If you are striving to build your skills and better understand what it takes to flourish as a modern seller in your career, Franko will not disappoint."    JEN MILLER (@Jen_E_Miller), Sales strategy expert Senior leader, global insurance and professional services firm  "Our firm and industry have a unique culture around sales and business development. From day one it was clear Amy was committed to learning our business and culture, and committed to helping transform our results. She doesn't only write about the modern seller, but she lives it and teaches it. If you are looking to transform a sales culture The Modern Seller can get your journey started." HEATH ALLOWAY, National Growth Manager, BKD CPAs & Advisors  "The Modern Seller is an insightful, must-read book. If you don't know what a modern seller is and how to get there, you will be left in the dust. This book is a critical guide for paving the way to becoming a modern seller." ANDY QUINTANA, SVP Business Development, Partnerships & Alliances, Accent Technologies  "The Modern Seller is the definitive update to value-based and differentiated selling. You'll amplify your areas of experience, career skillsets, and growth. Amy Franko offers strategic and actionable guidance, to help you make this vital and much-needed shift in professional selling."  INGRID FIELDS, Pursuit Leader, Fortune 50 Software Company

About this edition

• Publisher: Smart Business Books
• Publication date: 2018
• ISBN 10: 1945389621
• ISBN 13: 9781945389627
• Binding: Hardcover
• Edition number: 1
• Number of pages: 216