The Art of the Nudge: Unlocking Your Hidden Potential - Softcover

John Geraci; Christine Miles

Softcover

ISBN 10: 1943164134 ISBN 13: 9781943164134

Publisher: Aviva Publishing, 2015

Synopsis

A story about how two professional trainers to major corporations discovered and proved through agile prototyping and testing the why, what, and how to unlock more of people's untapped potential to act, grow, and achieve. John Geraci and Christine Miles, co-founders of CI Squared, a Leadership Development and Sales Training company, have developed an innovative communication framework to inspire you and your organization to take action in these fast-paced times. Their discovery is based on two core principles: 1) Slow down to speed up, and 2) Small Nudges can inspire action. These beliefs came from a tipping point in their professional relationship, which began the next three years of understanding how the brain processes information, how people react, how the current macro trends affect business and professionals, and the beginning of "The Art of the Nudge." Through core pictures: The Iceberg, Superhighways and Dirt Roads, and The Elephant and Rider, John and Christine introduce key concepts of how "The Art of the Nudge" can help you and your business increase revenues, increase margins, increase customer satisfaction, and increase employee engagement, all leading to increased share holder value. Visualizing their communication framework as a car, you'll be introduced to Story Gathering as the engine, Personality Profiles as the tires, and Nudges as the gas pedal to drive yourself and others to take action.

About this edition

• Publisher: Aviva Publishing
• Publication date: 2015
• ISBN 10: 1943164134
• ISBN 13: 9781943164134
• Binding: Paperback
• Edition number: 1
• Number of pages: 246