Presentation Advantage: How to Inform and Persuade Any Audience - Softcover

Kogon, Kory; England, Breck; Schmidt, Julie

Softcover

ISBN 10: 1941631215 ISBN 13: 9781941631218

Publisher: BenBella Books, 2015

Synopsis

The average attention span of an adult is eight seconds eight seconds!

That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You’re competing with a slew of activities demanding their attention email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.

How do you get a message across in a world like that?

The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you’ll stop having unproductive meetings and wasted time.

In Presentation Advantage, FranklinCovey outlines its Connect Model,” the mental model that allows you to connect with the message, yourself, and the audience during any presentation by:

Structuring relevant and purpose-driven messages
Understanding how our brains best synthesize and remember key information
Using visuals such as PowerPoint to inspire instead of torture your audience
Aligning your message, body language, and tone of voice for a powerful delivery

Whether to one person or one hundred, effective presenting is today’s top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

About this title

About the Author:

Kory Kogon is the Global Practice Leader for Productivity, focusing her research and content development around time and project management, and communication skills.

Before joining FranklinCovey, Kory spent more than six years as the Executive Vice President of Worldwide Operations for AlphaGraphics, Inc. She was responsible for the teams helping franchisees start up their business, develop staff, and reach profitability in a highly competitive, commodity-driven industry. She also led the implementation of ISO 9000, supervised the move of the corporate headquarters from Tucson to Salt Lake City, and managed the installation of the first company-wide global learning system. In 2005, Utah Magazine honored Kory as one of the Top 30 Business Women to Watch” in Utah.

Dr. Breck England is Senior Product Architect and Writer-in-Chief for FranklinCovey. As a senior consultant, Breck has 25 years of field experience in helping some of the world’s prime corporations become more effective in leadership and communication. He has directed projects for some 200 organizations around the world, including Bristol-Myers Squibb, Bank of America, GE, AT&T, Groupe Bull, Hoffmann-La Roche, Chevron, and Lawrence-Livermore Laboratories.

Before joining FranklinCovey, Breck served as Vice President of Intellectual Property for FranklinQuest and Vice President of Consulting for Shipley Associates, an international communication training firm. Breck earned a Ph.D. in English from the University of Utah and was adjunct professor of organizational leadership and strategy in the Marriott School of Brigham Young University for seven years.

Julie Schmidt is a Regional Practice Leader for FranklinCovey’s Productivity Practice, partnering with the Northeast and Southeast U.S. and Canada regions. She is a Subject Matter Expert (SME) on The 5 Choices to Extraordinary Productivity, Project Management Essentials for the Unofficial Project Manager, and Presentation Advantage.

Before joining FranklinCovey, Julie spent more than 12 years with Xerox Corporation in their Professional Services Division. There, she served in many roles, all with an emphasis on designing, selling and implementing key training and consulting programs for their Fortune 1000 clients.

Review:

FranklinCovey’s Presentation Advantage gives you the tools to be a masterful and confident presenter and helps you to gain that competitive advantage in persuading your audiences to listen and take action.”
Regina R. Testa, VP, Marketing, US GCO, Xerox Corporation

This is a must-read for all managerial and executive level team members...no, for anybody who wants to be heard!”
Paul Schwartz, President and CEO, ThermoLift, Inc., and serial entrepreneur

Anyone looking to truly connect with an audience will treasure this book because it provides an easy, pragmatic process to become an effective communicator, an essential skill for any professional.”
Colleen Dockendorf, Vice President of Human Resources, Ryan Companies US, Inc.

FranklinCovey’s Presentation Advantage is a well-organized, comprehensive guide that steps you through the process of creating and delivering a highly effective presentation. It’s a necessary and fundamental read for anyone who is involved in the presentation process.”
Michael E. Fox, President, Dainippon Screen USA

Whether you are a first-time presenter or an experienced speaker, this excellent book offers an engaging and helpful approach to improving your communication skills. . . . Reading this book was fun and confidence-building.”
Judith G. Regensteiner, Ph.D., Director of the Center for Women’s Health Research, University of Colorado School of Medicine

As business leaders, we want to persuade others to real action, we want to lead our audiences to do things differently and we know we need to do that in a short amount of time this book is a must read for anyone hoping to do just that.”
Ken Ingram, SCREEN GP Americas, LLC, VP Sales and Marketing Americas

The key to any good message is the messenger. Without a skillful presenter, an important or powerful message will never be heard. This book can change that. . . . Presentation Advantage is the book that can teach you to make powerful messages that motivate others to change, which is no easy task.”
Erica Neubert Campbell, Head of Behavior Change, Foreign and Commonwealth Office

The book not only provides very practical information but it is truly a fun’ read as well. I can’t wait to share Presentation Advantage with my clients!”
Gary Takacs, President and CEO, Takacs Learning Center

FranklinCovey’s Presentation Advantage shares proven methods for balancing the development, design, and delivery of effective presentations. In today’s business culture where storytelling and visual images are paramount for audience engagement, this program excels at teaching the significance of mastering both the style and technique of impactful presentations.”
Jennifer Day, Sr. Manager of Sales, Training, & Development, Georgia-Pacific Professional

Complete with practical examples, a logical methodology, useful preparation tools, wit and humor, and all the wisdom of the late Dr. Covey’s writings, Presentation Advantage is essential reading for everyone making presentations today...that is, everyone!”
Craig Escamilla, Management Instructor, Lamar University College of Business

From a personal perspective, I wish this book had been written twenty years ago. my poor audiences must have been horrified. From an HR perspective, mastering these skills gives you a competitive advantage and will accelerate your career.”
Denise D. Gromley, Human Resource Director, Diamond Drugs, Inc.

By demonstrating real-world examples of successful presentations, Presentation Advantage has brought my teaching to a whole new level.”
Professor Jason W. Hayes, J.D., Doane College

About this edition

• Publisher: BenBella Books
• Publication date: 2015
• ISBN 10: 1941631215
• ISBN 13: 9781941631218
• Binding: Paperback
• Number of pages: 208