ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it - Softcover

Vajre, Sangram; Spett, Eric

Softcover

ISBN 10: 194085895X ISBN 13: 9781940858951

Publisher: Ideapress Publishing, 2019

Synopsis

Instant Bestseller on Amazon in Marketing and Sales!

FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity?

In this book we reveal the secrets behind the framework that will sell and retain your customers.

Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.

In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.

Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.

A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.

It's time to take the lead and transition your business to ABM.

The process is simple when you have the right book - ABM is B2B. What are you waiting for?

 

About this title

About the Author:

Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM). He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

Eric Spett is a co-founder of Terminus. Under his leadership, Terminus has been consistently recognized as Atlanta’s fastest growing software company and as an Inc. Magazine Best Place to Work in the USA. He is a serial entrepreneur focused on organizational health and is a regular speaker on growth mindset. Eric was a finalist for Ernst & Young’s Entrepreneur of the Year Award in 2018.

Review:

"I've spent many years trying to bridge the gap between the scientific and the creative. This book will help you do the same, through the lens of ABM. Absorb and implement the ideas in this book if you want to maximize your resources and transform your marketing." - Corinne Sklar, CMO, IBM iX

"The ultimate guide to adding true relevance and resonance to your marketing. Filled with inspirational examples, you'll be wanting to overhaul your strategy before you even reach Chapter 3!" - Jay Baer, NY Times Best Selling Author & Founder of five multi-million dollar companies.

"ABM has grown up and account-centric thinking is not just marketer's job but a go-to-market strategy. This book nails this concept. A must read for all aspiring CEOs." - David Cancel, Founder and CEO of Drift, Entrepreneur-in-Residence at Harvard Business School

About this edition

• Publisher: Ideapress Publishing
• Publication date: 2019
• ISBN 10: 194085895X
• ISBN 13: 9781940858951
• Binding: Paperback
• Number of pages: 200