The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) (Non-Obvious Guides) - Softcover

Bhargava, Rohit

Softcover

ISBN 10: 1940858607 ISBN 13: 9781940858609

Publisher: Ideapress Publishing, 2019

Synopsis

This book is like having coffee with an award winning marketing expert.   Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including:   Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform?   Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget.    Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already. 

About this title

About the Author:

Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.

Review:

"I've had big, high-profile jobs, but I now know nothing's harder than running your own small business. Rohit's Non-Obvious Guide is the primer every ambitious owner needs for the most frustrating part of their work: marketing." ―Sree Sreenivasan, social media consultant and former Chief Digital Officer, New York City, Columbia University and The Metropolitan Museum of Art

"In a crowded marketplace, it's hard for small businesses to stand out and get noticed. Consider this book your secret weapon. You'll learn tested strategies you can put to use today, to bring in new clients and new revenue." ―Dorie Clark, adjunct professor at Duke University's Fuqua School of Business and author, Entrepreneurial You and Stand Out

"Strategy before tactics is the secret ingredient to small business marketing success and this guide simply drips with the strategy recipe that will help your business soar." ―John Jantsch, author of Duct Tape Marketing and The Referral Engine

"The Non-Obvious Guide to Small Business Marketing is a great primer for budding entrepreneurs. It is jam-packed with useful, actionable advice that is critical for all start-up founders to understand. Rohit’s stories and real-life examples make the content very relatable and help readers to envision the real-world implementations of the strategies. Starting a business? Start here." ―Phil Nadel, Managing Director, Forefront Venture Partners

About this edition

• Publisher: Ideapress Publishing
• Publication date: 2019
• ISBN 10: 1940858607
• ISBN 13: 9781940858609
• Binding: Paperback
• Number of pages: 124