Same Side Selling: A Radical Approach to Break Through Sales Barriers - Hardcover

Ian Altman; Jack Quarles

Hardcover

ISBN 10: 1940858062 ISBN 13: 9781940858067

Publisher: IdeaPress Publishing, 2014

Synopsis

Are you tired of playing games with your customers?

The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?
Does it sometimes seem like you and your client are working against each other?

Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.
A Different Type of Book on Selling

What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides : a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.

The New Metaphor: Selling Is a Puzzle

Same Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.

About this title

About the Author:

Ian Altman is the Amazon #1 best selling author of Upside Down Selling and CEO of Grow My Revenue, LLC. CEOs and executives call on Ian as a strategic advisor and dynamic speaker on sales and business development. Ian helps companies become outrageously successful targeting and winning business, It is not uncommon for his clients to double their growth within a year. Ian has a degree in Quantitative Economics and Decision Sciences from the University of California, San Diego. Contact him at Ian.atman@growmyrevenue.com, Twitter: @GrowMyRevenue or on LinkedIn

Jack Quarles is the founder of Buying Excellence and the author of the Amazon #1 Bestseller How Smart Companies Save Money. He has saved companies tens of millions of dollars over fifteen years in the field of expense management, working in roles as consultant, procurement director, strategic coach, company founder and auditor. He often advises on RFP facilitation, vendor selection, and outsourcing decisions. Jack received degrees from Yale University and Northwestern's Kellogg School of Business. Connect with Jack through LinkedIn or contact him Jack@BuyingExcellence.com.

Review:

Same Side Selling's collaborative model is just what's needed for selling to today's savvy buyers. It s time to ditch the pitch, focus on education, find the fit and confirm the value. --
Jill Konrath, author of SNAP SELLING and SELLING TO BIG COMPANIES

At Corporate United we buy billions of dollars in goods and services on behalf of over 200 of the largest companies in the world. We're exponentially more likely to buy from companies that adopt the collaborative tactics explained clearly in Same Side Selling because we know they can meet the near and long term goals of our members. Altman and Quarles have helped define the next chapter for buyers and sellers, to the benefit of both. --
David Clevenger, Senior Vice President of Corporate United

Buyers and sellers: Could these two ancient foes ever sit on the same side of the negotiating table? Altman and Quarles deliver a whole new world of selling, and they're really onto something. This book contains the tools and insights you need to move from a winner-take-all perspective to a win-win for all concerned. --
Daniel Pink, author of DRIVE and TO SELL IS HUMAN

About this edition

• Publisher: IdeaPress Publishing
• Publication date: 2014
• ISBN 10: 1940858062
• ISBN 13: 9781940858067
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224