Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Softcover

Tyler, John

9781938015243: Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people

Softcover

ISBN 10: 193801524X ISBN 13: 9781938015243

Publisher: Kbpublishing, 2015

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions―as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.

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About the Author:

John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.

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PublisherKbpublishing
Publication date2015
ISBN 10 193801524X
ISBN 13 9781938015243
BindingPaperback
Number of pages96

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Psychodynamics: The new key to understanding target marketing and matchmaking.

Tyler, John

Published by KBPublishing (2024)

ISBN 10: 193801524X ISBN 13: 9781938015243

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