The Entrepreneurial Myth: A manifesto for real business - Softcover

Nicolson, Louise

Softcover

ISBN 10: 1912555085 ISBN 13: 9781912555086

Publisher: LID Publishing, 2019

Synopsis

We cloak entrepreneurs in metaphor and turn business protagonists into all-powerful, infallible gurus. The collective necessity for enterprise is placed squarely on an individual's shoulders. This has a profound impact on the business creator, their business, and community, and ultimately our economy and global enterprise. The Entrepreneurial Myth challenges the pervasive influence of illusion and re-designs enterprise for the next generation. This book is a heartfelt call to business people and politicians, educators, and legislators, to connect when the entrepreneurial myth isolates, reflect when the entrepreneurial myth exhausts, and fight when the entrepreneurial myth excludes. Entrepreneurship - with all its griefs, glories, and possibilities - belongs to us all.

About this title

About the Author:

Louise Nicolson is a business curator and coach with over twenty years' experience in entrepreneurship, journalism, public relations and employee engagement. She launched, led and sold an award-winning communication consultancy and summer school, before joining a City PR firm as Partner.

About this edition

• Publisher: LID Publishing
• Publication date: 2019
• ISBN 10: 1912555085
• ISBN 13: 9781912555086
• Binding: Paperback
• Number of pages: 240