This Book Means Business: Clever ways to plan and write a book that works harder for your business - Softcover

Jones, Alison

Softcover

ISBN 10: 1910056693 ISBN 13: 9781910056691

Publisher: Practical Inspiration Publishing, 2018

Synopsis

In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and how they work for the businesses behind them. This book brings together all those inspiring and effective ideas, giving you a unique insight into how some of the world’s top business authors work and showing how you can make these ideas work for you too.
‘A worthy primer, a great place to start on your journey to make a business book that matters.’ – Seth Godin, author and blogger
‘In this comprehensive, well-researched and immensely helpful book, Alison Jones lays out everything you need to know about how to write the right book, in the right way, to drive business results. Whether you've toyed with the idea of writing a book for years, and never gotten off the starting line, or you've already written several books, but want to do it in a more pleasant, purposeful and high-impact way next time, this book is for you.’ – Amanda Setili, president, Setili & Associates business consulting, and author of Fearless Growth
‘Practical, insightful and incredibly useful. Alison Jones is the trusted friend everyone should have when writing a business book. Combining her unique connections and expertise in the worlds of writing, publishing and business-building, she writes with clarity, generosity and wit, distilling the best of her experience - and that of a whole host of successful business authors - into an incredibly useful guide for anyone looking to write a book that really works for their business.’ – Grace Marshall, Head coach, chief encourager and productivity ninja, author of How To Be Really Productive
‘What Alison Jones doesn't know about writing, publishing and marketing business books probably isn't worth knowing. Even if the cover price of this book were £100, you'd still be getting a bargain: the sheer volume of advice it contains will prove priceless to anyone thinking of writing a business book. It contains everything you need to know, and then some.’ – Scott Pack, author of How to Perfect Your Submission: Tips from a publisher
‘Alison’s book club is indeed extraordinary – in style, practical how-tos and sheer entertainment. I love it.’ – David Taylor, author of The Naked Leader
‘At last! The Writers’ & Artists’ Yearbook has a companion. Read them both. Do what they say. And be lucky.’ – Dr Andy Cope, author of Now That’s What I Call Leadership and The Art of Being Brilliant
‘Writing a book helps you share your ideas with the world - and become recognized for them in the marketplace. Alison Jones's informative new guide enables you to craft a meaningful work that will have a lasting impact on your business success.’ – Dorie Clark, author of Entrepreneurial You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
'A business book needs to be valuable to the reader AND to the creator. In This Books Means Business, Alison Jones shows aspiring writers and entrepreneurs how to harness their knowledge to grow their business while also making something that readers will care about. A practical, valuable read.' – Nicholas Lovell, Gamesbrief.com, author of The Curve
'This book is full of ideas that work: open it at any page and you’ll find something you can use.' – Patrick Vlaskovits, New York Times bestselling author of Hustle and The Lean Entrepreneur

About this title

About the Author:

Alison Jones is founder of Practical Inspiration Publishing, helping businesses with something to say create superb books that are deeply integrated with their wider platform, and host of The Extraordinary Business Book Club. A veteran of the publishing industry, she worked for 25 years with leading companies such as Chambers, Oxford University Press and Macmillan (she was Director of Innovation Strategy at Palgrave Macmillan until she left to set up a pioneering new partnership publishing model in 2014). She also provides executive coaching, consultancy and training services to publishers and regularly speaks and blogs on the publishing industry, is a board member of the board of the IPG and Head Judge of the Business Book Awards. Her weekly podcast, the Extraordinary Business Book Club, is essential listening for writers and readers of extraordinary business books.

Review:

'Writing a book is a big deal, but it's not rocket science. In her podcast and in this book Alison has demystified the process by revealing exactly how dozens of successful authors have gone about it. This book is full of ideas that work: open it at any page and you'll find something you can use.' - Patrick Vlaskovits, New York Times bestselling author of Hustle and The Lean Entrepreneur

'Alison Jones brings her in-depth knowledge of business strategy to the topic of writing a business book, delving deep into the psychology of writing as well as providing tips and tactics on the practical side. A fantastic guide for those who want to take their business - and writing - to the next level.' - Joanna Penn, bestselling author, podcaster, and award-winning creative entrepreneur, www.TheCreativePenn.com

'Bad news: there are a lot of books on self-publishing. Great news: Alison's book is brilliant because it's not just about publishing your book - it's about growing yourself, your platform, your network, and your business around your book. Buy This Book Means Business right now and follow Alison's wise and detailed advice at every step. The book - and the business - you build will thank you for it!' - David Newman, author of Do It! Marketing

'Every now and then a new book gets released, and you find yourself facepalming while saying aloud, "Now, why couldn't the author have written this 5 years ago?!" This is exactly the reaction I had to Alison's This Book Means Business. It's so jam-packed full of such vital information, any number of tips would have influenced my writing and publishing journey. Not only that, but Alison has built upon this with some incredible business insights from business giants across the globe. I can't change the past, but this book will change my future writing career, that's for sure.' - Robin Waite, author of Online Business Startup and Take Your Shot

'This book is the total package! It's really not easy to find a book that covers both the "why" and the "how" of writing a business book - usually it's one or the other, and very often only the "how" in fact. Alison Jones's book covers both. The guidance she gives each step of the way is so detailed, it's amazing the amount of things you would overlook if you didn't have this book handy to support you on your writing journey. Indispensable!' - Melissa Romo, Director of Global Content at Sage, author and publisher

'A business book needs to be valuable to the reader AND to the creator. In This Books Means Business, Alison Jones shows aspiring writers and entrepreneurs how to harness their knowledge to grow their business while also making something that readers will care about. A practical, valuable read.' - Nicholas Lovell, Gamesbrief.com, author of The Curve

'This Book Means Business is the ideal read for anyone that has ever dreamt of writing a business book but didn't know where to start. By leveraging her extensive experience in the book publishing business with the insights and expertise provided by the guests of her weekly "Extraordinary Business Book Club" podcast, Alison has created a book that is not only highly inspirational, but the perfect blueprint for those looking for guidance along their journey.' - Barbara Gray, BradyCap

About this edition

• Publisher: Practical Inspiration Publishing
• Publication date: 2018
• ISBN 10: 1910056693
• ISBN 13: 9781910056691
• Binding: Paperback
• Number of pages: 288