Cranfield on Corporate Sustainability - Softcover

Grayson, David

Softcover

ISBN 10: 1906093822 ISBN 13: 9781906093822

Publisher: Routledge, 2012

Synopsis

The challenge for business schools and business itself is to establish a new maxim, 'the business of business is sustainable business' Business schools have a special contribution to make in developing globally responsible, critical and independent thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. These leaders will be passionate, purposeful and responsible; their primary aim will be to make a difference in the lives of people and create sustainable value premised on sound ethical values. This book aims to provide a roadmap both for business students - the leaders of tomorrow - and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than 30 Cranfield faculty and associates across multiple management disciplines, the book emphasises the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organisations DNA. Cranfield strives to prepare its students for a work milieu that is increasingly complex, diverse, technologically interconnected, socially networked and where economic and political power shifts see emerging-market economies assuming significant gl

About this title

Book Description:

This book provides a roadmap both for business students--the leaders of tomorrow--and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda.

About the Author:

David Grayson CBE is Professor of Corporate Responsibility and Director of the Doughty Centre for Corporate Responsibility. He joined Cranfield as director of the new Doughty Centre in April 2007, after a 30-year career as a social entrepreneur and campaigner for responsible business, diversity and small business development. His books include: Corporate Social Opportunity: Seven Steps to Make Corporate Social Responsibility Work For Your Business and Everybody s Business (2001) both co-authored with Adrian Hodges. He has also contributed to several other books including The Accountable Corporation and What If? His research interests focus on how companies profitably embed sustainability. He is a member of the editorial advisory group of Ethical Corporation. With over a decade of experience in marketing, stakeholder engagement, and communications, Nadine Exter is a manager in and Lead Advisor for the Doughty Centre for Corporate Responsibility, an action-research centre within the Cranfield School of Management. Previous to this, Nadine co-founded a successful SME, advised on change management in the public sector, and ran learning networks between public and private sectors. In 2008 she completed her MBA at Cranfield, where she focused on how to enable organisations to be responsible. Her research includes the various roles employees can take for developing sustainable organisations, engaging the employee base and building a culture for engagement in sustainability, and building the business case for being a responsible business. Publications include How to Develop a Champions Network ; Engaging Employees for Corporate Responsibility ; The Business Case for Corporate Responsibility (with BITC); Sending the Right Message (chapter in an ebook with Ogilvy); Engaging Employees with Sustainable Business: How to Change the World whilst Keeping your Day Job (book in progress, due Q2 2013); The Sustainability Profession: The How, What and Why (occasional paper in progress, due Q4 2012). Nadine also shares advice via various webinars and online presentations with partners such as BITC, 2Degrees, Guardian Sustainability Pages and Clarity Communications.

About this edition

• Publisher: Routledge
• Publication date: 2012
• ISBN 10: 1906093822
• ISBN 13: 9781906093822
• Binding: Paperback
• Edition number: 1
• Number of pages: 280