A Whole New Mind: Why Right-Brainers Will Rule the Future - Softcover

Daniel H. Pink

Softcover

ISBN 10: 1905736002 ISBN 13: 9781905736003

Publisher: Cyan Books, 2006

Synopsis

Lawyers. Accountants. Software engineers. That’s what Mom and Dad encouraged us to become. They were wrong. Gone is the age of “left-brain” dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers—creative and empathic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment—and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes listeners to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.“This book is a miracle. Completely original and profound.” — Tom Peters, author of In Search of Excellence“A very important, convincingly argued and mind-altering book.” — Po Bronson, author of What Should I Do With My Life?

About this title

Review:

Will give you a new way to look at your work, your talent, your future. (Worthwhile magazine)

Very important, convincingly argued, and mind-altering. (Po Bronson, author of What Should I Do With My Life?)

Wow! This is not a self-help book. It's way more important than that. (Seth Godin, author of Purple Cow)

Synopsis:

The last few decades belonged to a certain kind of person with a certain kind of mind: computer programmers who could write code, lawyers who could craft contracts, accountants who could crunch numbers. The future, however, belongs to a very different kind of person with a different kind of mind. The future belongs to creators and empathisers, pattern recognisers and meaning-makers. This book describes a huge - but mainly undetected - shift now underway. We are moving from an economy and society built on logical, linear, computer-like capabilities of the information age to an economy and society built on the inventive, empathic, big picture capabilities of what is rising in its place, the Conceptual Age. In this book, now in mass paperback format, Daniel Pink describes six essential aptitudes - a whole new mind - that professional success and personal satisfaction will depend on in the new age, which anyone can master.

About this edition

• Publisher: Cyan Books
• Publication date: 2006
• ISBN 10: 1905736002
• ISBN 13: 9781905736003
• Binding: Paperback
• Number of pages: 288