We, Me, Them & It: How to Write Powerfully for Business - Softcover

Simmons, John

Softcover

ISBN 10: 1904879683 ISBN 13: 9781904879688

Publisher: Cyan Communications, 2006

Synopsis

This stimulating reference demonstrates how anyone can learn to use words more effectively and persuasively in today's business environment. The basic framework promotes creative thinking and encourages writers to inject their personalities into communiqués, instead of relying on stale templates and forms. Examples of ways to introduce creative—and valuable—business writing techniques to office communications include differentiating a company during a sales pitch, infusing vibrancy into product and service descriptions, and even clarifying daily e-mails. This latest edition of the business-world classic includes a new introduction and updated materials throughout.

About this title

About the Author:

Until recently John Simmons was a Director of leading brand consultancy Interbrand. He is now an independent writer and consultant working on brands as diverse as Boots, the BBC and Bird¿s Eye (to mention only the B¿s).
John has a degree in English Literature from Oxford University. He worked extensively in publishing as a copywriter and as communications manager at the National Economic Development Office before joining Newell and Sorrell in 1984. There he led a design team on many major identity and communication programmes, including those for Royal Mail and Waterstone's. He has advised clients on the use of language to express the distinctiveness of a brand, including Marks & Spencer, Guinness and Air Products.
John is a Fellow of the Royal Society of Arts, and has three times been a judge in the 'writing for design' category at the D&AD awards, this year as Foreman of the jury. He runs ¿Writing for design¿ workshops for D&AD and for thewriter.co.uk.
He has written two books on the subject of the relationship between language and identity. We, me, them & it: the power of words in business was published by Texere in November 2000 and became a business books bestseller on Amazon. The invisible grail: in search of the true language of brands was published in the UK in March 2003, has just been published in the USA and is already in its second edition. In November Profile Books published the Economist Guide to Brands and Branding, jointly edited with Rita Clifton. John¿s latest book My sister¿s a barista: How they made Starbucks a home from home has just been published by Cyan Books, and he is the series editor for Cyan¿s Great brand stories.
John is a founder member of 26, the not-for-profit group that champions the cause of more creative language in business.

Review:

[A] rarity in the world of business books: something readable, stimulating and full of good sense. -- Marketing Magazine

About this edition

• Publisher: Cyan Communications
• Publication date: 2006
• ISBN 10: 1904879683
• ISBN 13: 9781904879688
• Binding: Paperback
• Edition number: 2
• Number of pages: 256