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While cost reduction is often the initial goal of "offshoring," What’s This India Business? demonstrates clearly its real value: increased quality and greater effectiveness. Rich in examples and expert advice, this nuts-and-bolts insider’s guide shows what it takes to surge ahead of market trends, build a sustainable new business model, and unleash the power of Indian businesspeople to gain an advantage for your business and the international economy as well. You’ll learn to identify the essential qualities in a potential Indian business partner, to negotiate successfully and tackle corporate responsibility, and to face the future with confidence.
Paul Davies takes you behind the scenes to show you how to select the right partner for your company from the myriad of Indian businesses that all seem to present a similar face to the West. He draws on his own front-line experiences developing business partnerships in India to take you step-by-step through the planning and implementation stages, exposing the hidden costs and benefits, and carefully steering you away from the inherent dangers in offshoring.
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