Emotional Capital: Capturing Hearts and Minds to Create Lasting - Hardcover

Thomson, Kevin

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5 ratings by Goodreads

9781900961622: Emotional Capital: Capturing Hearts and Minds to Create Lasting

Hardcover

ISBN 10: 1900961628 ISBN 13: 9781900961622

Publisher: Capstone, 1998

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In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.

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From the Back Cover:

'Our people are our most valuable asset.' This has become the rallying cry for many organizations in recent years, yet has failed to deliver the desired business results. Kevin Thomson contends that people assets can only be harnessed by managing both intellectual capital (your peoples' knowledge) and emotional capital (the feelings and beliefs that motivate people to take positive action). Knowledge management is moving up the agenda in many companies. Yet organizational knowledge is meaningless if your people are unmotivated, apprehensive or uncommitted. How many companies have paid the price of an alienated workforce with problems like poor customer service, labour disputes and low productivity - all hallmarks of low emotional capital? Emotional capital can be managed as a tangible asset and a direct contributor to the balance sheet. In Emotional Capital, Thomson illustrates the real-life impact on financial performance through the experiences of leading companies, and shows how to manage and leverage knowledge and emotions to drive positive change and business success. "Emotions can build shareholder value - which is why this book is so significant and should be required reading for all business leaders." Lawrence A. Weinbach Chairman, President, and Chief Executive Officer, Unisys Corporation "Like all the best ideas, Emotional Capital is simple" The Guardian "Brilliant! A substantial development of the balanced scorecard in establishing the true value of the business." Stephen Robinson Director of MBA Programmes, Ashridge Management College

About the Author:

Kevin Thomson has been at the forefront of internal marketing and communication for more than a decade, advising boards of many of the world's top companies including KPMG, SAAB, British Airways, PepsiCo and IBM. He is Chairman of the Marketing and Communication Agency Ltd. (MCA), Europe's first and leading consultancy specializing in internal marketing communication.

A pioneer in the application of marketing principles internally, Thomson has an extensive background in a wide range of industries including finance, leisure, manufacturing, professional services, retail and catering. His approach enables companies to meet and exceed their objectives through their own people by building commitment to business goals and transforming that commitment in to behavioral and cultural change.

Thomson has published numerous articles and authored several management books. An inspiring speaker, he regularly addresses international conferences and events as well as leading corporate seminars and masterclasses. He currently is President of the International Association of Business Communicators (IABC) UK.

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