Inside the Tornado - Softcover
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Review:
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
About the Author:
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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- PublisherWiley
- Publication date1998
- ISBN 10 190096158X
- ISBN 13 9781900961585
- BindingPaperback
- Number of pages244
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
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Inside the Tornado
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Wiley 1998-01-01, Oxford
(1998)
ISBN 10: 190096158X
ISBN 13: 9781900961585
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Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge
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John Wiley and Sons Ltd
(1998)
ISBN 10: 190096158X
ISBN 13: 9781900961585
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. Seller Inventory # B9781900961585
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Inside the Tornado
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Inside the Tornado Marketing Strategies from Silicon Valley's Cutting Edge
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Book Description Paperback. Condition: Brand New. 256 pages. 8.98x5.91x0.87 inches. In Stock. Seller Inventory # __190096158X
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Inside the Tornado
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John Wiley and Sons Ltd
(1998)
ISBN 10: 190096158X
ISBN 13: 9781900961585
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Book Description Condition: New. 1998. New Ed. Paperback. Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. Num Pages: 256 pages, illustrations. BIC Classification: KJC; KJMV7. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 229 x 153 x 15. Weight in Grams: 402. . . . . . Seller Inventory # V9781900961585
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Inside the Tornado
Published by
John Wiley and Sons Ltd
(1998)
ISBN 10: 190096158X
ISBN 13: 9781900961585
New
Softcover
Quantity: > 20
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Book Description Condition: New. 1998. New Ed. Paperback. Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. Num Pages: 256 pages, illustrations. BIC Classification: KJC; KJMV7. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 229 x 153 x 15. Weight in Grams: 402. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781900961585
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Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781900961585
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