Niche and Grow Rich - Softcover

Sander, Jennifer Basye

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11 ratings by Goodreads

Softcover

ISBN 10: 1891984764 ISBN 13: 9781891984761

Publisher: Entrepreneur Press, 2003

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Why Fight the Market Crowd?

Is your dream of having a business of your own being turned into a nightmare by this alarming economy? If so, starting a niche business-acquiring a market all to yourself-could be the answer. Good niche businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own unique stronghold, you can attract and maintain customers who will pay top dollar for your goods and services.

Niche and Grow Rich shows you how to be your own boss in a soft economy. It's a great buy for creative types who want to get out of their stifling corporate jobs, dreamers with innovative ideas for new businesses, and owners of early stage or homebased start-ups. This new Entrepreneur Press book features:

Brainstorming techniques for developing business ideas
Analytic tools for assessing the size of a target market niche
Secrets of tracking major trends and being the first to cash in on them
Guidance on protecting your business ideas and methods against infringement

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About the Author:

Jennifer and Peter Sander own Big City Books Group, a niche publishing, consulting and book development firm. The authors of more than 25 books, they write the "Home Office Scene" column for Fortune.com. Jennifer has owned and operated several niche businesses, from gourmet coffee roasting to mail-order travel books, from a successful dot-com to a unique crafts business. Peter has an MBA and spent 20 years as a high-tech marketing specialist before turning his talents toward helping entrepreneurs develop new marketing approaches.

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