9781890427009: Secrets of Successful Exhibiting
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Some of America's most respected authorities in the trade show industry reveal a goldmine of powerful strategies, tips and insights to help improve a company's exhibiting success.

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This books pulls it all together - strategy; planning; setting measurable objectives; targeting your buying audience; promotions and PR to bring that specific target audience to you; designing the booth with the right messages and graphics for that audience; training your staff to qualify and convert these visitors to real sales leads; and most importantly, tracking these leads. It is intended to make you more successful! -- Steve Sind, Center for Exhibition Industry Research

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  • PublisherAviva Publishing
  • Publication date1997
  • ISBN 10 1890427004
  • ISBN 13 9781890427009
  • BindingPaperback
  • Edition number1
  • Number of pages238

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Mark S. A. Smith,Dan Maguire,Dick Miranda,Robert L. Siciliano,Jim Obermeyer,Wayne Dunham,Francis J. Friedman,Michael Scherer,Danielle Turcola,Judi Baker-Neufeld
Published by Aviva Publishing (1997)
ISBN 10: 1890427004 ISBN 13: 9781890427009
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Smith, Mark S. A.et al
ISBN 10: 1890427004 ISBN 13: 9781890427009
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Book Description Glossy Soft Cover. Condition: As New. Presumed First Edition. 238pp Strategies, tips & insights to make your exhibiting dollar work smarter and harder. Seller Inventory # 72763

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