Secrets of Producing and Selling Successful Videos - Softcover

Hal Landen

Softcover

ISBN 10: 1888093129 ISBN 13: 9781888093124

Publisher: Oak Tree Press, 2007

Synopsis

There has never been a better time to produce and sell your own videos. The market for DVDs is expected to reach $49 billion by 2010 and this doesn't even include the explosion of web video. This book will help you bootstrap your own video publishing business without investors or loans. Discover how others with no equipment or video experience have published successful videos series, not just single videos. But if you are a video producer, you'll discover that special interest videos are a perfect sideline that can overcome the limitations of the video service business. Unlike the production business, the special interest video business lets you multiply your profits and sell products around the world from the comfort of your home. The Internet gives you amazing leverage. For pennies a day you can have your own storefront that sells your line of videos 24/7. Or you can have others do it all for you and send you monthly checks. Learn how to choose a profitable genre and find a devoted audience for your video -- a skill that can make or break your video business before you even start. See how a smart publicity campaign can get your video reviewed in all the right places. Just one good review can bring in $100,000s in sales. Don't re-invent the wheel. Discover the proven business models for publishing successful videos.

About this title

About the Author:

Hal Landen brings over 25 years of experience in the non-fiction film and video business to this book. He is the author of books and videos about the video business. He founded VideoUniversity.com which Forbes Magazine calls one of the best business-to-business web sites for digital video production. He has freelanced for ABC's 20/20, CBS's 60 Minutes, QVC and many others.

Review:

If you want to make money making videos, here are the secrets, all nicely organized, by someone who has clearly walked the talk and taken good notes at every step. Plus, numerous references to other information sources point the way to more detail. It s a amazing amount of information, made remarkably clear, ranging from how to set up lighting to setting up a merchant credit card account for your website. Landen is truly a digital era Renaissance guy, which means that this is practical advice you can follow to real results. But rather than expecting you to also be the jack of all trades, he also includes tips on how to find others to partner with and help you at every step. Whether you re a video expert looking for a subject, a subject expert looking to market your expertise, or you just want to get a direct-response business of any type going, this is the book for you. There s so much breath and depth here that anyone in the video business, or the knowledge business, needs this one on their shelf. You ll be going back to it often for good ideas and essential reference information. --John Morley, author Scriptwriting for High-Impact Videos

I read it cover-to-cover in one day - it s that good. I learned what I can do myself, and what is best outsourced to experts, and how to access those experts locally. The list of contacts in the Appendix is worth the price of the book alone. --Barbra Sundquist, Mentor Coach

About this edition

• Publisher: Oak Tree Press
• Publication date: 2007
• ISBN 10: 1888093129
• ISBN 13: 9781888093124
• Binding: Paperback
• Edition number: 1
• Number of pages: 324
• Editor: Kay Harrison