Give Your Elevator Speech a Lift! - Softcover

Lorraine Howell

4

7 ratings by Goodreads

9781887542395: Give Your Elevator Speech a Lift!

Softcover

ISBN 10: 1887542396 ISBN 13: 9781887542395

Publisher: Book Publishers Network, 2010

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The second edition of Give Your Elevator Speech a Lift! features a new chapter on personal branding and how your elevator speech helps you build your personal brand. There are also tips and strategies for incorporating new web media and social media into your marketing efforts. Whether you're at a business event or a social function, what's the most common question asked by someone you've just met? What do you do? Those four words represent a golden opportunity for you to market yourself. But here's the catch: In most cases you have just a few seconds to get your message across and engage your listener's interest. How do you do that? With an elevator speech.

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About the Author:

Lorraine Howell started Media Skills Training in 1998 after 12 years as a television news and talk show producer in the San Francisco Bay Area. She coaches top executives and professionals on how to be more effective speakers for speeches, presentations, and media interviews. In October, 2009 she returned for the third year to coach the five finalists in the Forbes.com national Boost Your Business Contest in New York City. Her book Give Your Elevator Speech a Lift! (Book Publishers Network, August, 2010 Second Edition) is a step-by-step guide through her proven process for creating a winning elevator speech, including new content on personal branding and new social media. Lorraine s method helps eliminate the verbal clutter when answering the question What do you do? As the Senior Segment Producer on the top rated news show at KTVU, the Fox affiliate in Oakland, she specialized in booking exclusive, live interviews with top names in the news, public figures and celebrities. She produced live broadcasts from the White House and from the Capitol in Washington, D.C., from the 1996 Republican & Democratic National Conventions, and from Camp O.J. during the Simpson murder trial in Los Angeles. At KPIX, the CBS affiliate, she produced live, one hour programs featuring breaking news stories, controversial issues and emerging trends, and a long list of celebrities on the number one morning talk show. She speaks on media relations and presentation skills at conferences and seminars. Her clients include Starbucks Coffee Company, Microsoft, Group Health Cooperative, Seattle Children s Hospital, Fred Hutchinson Cancer Research Center, The Mountaineers Books, ZymoGenetics, Kibble & Prentice, U.S. Small Business Administration, Edelman Public Relations Worldwide. She is a Cum Laude graduate from the University of Washington, Phi Beta Kappa. Lorraine is also a member of Women in Communications, Women Business Owners, Public Relations Society of America, and the National Speakers Association. Lorraine received the national AWC Headliner Award for 2009 from the Association for Women in Communications. In 2008, she was named Chapter Member of the Year by NSA Northwest.

Review:

Two hours with Lorraine changed my business! --Jeanette Nyden, President, J. Nyden & Co., Inc.

It's amazing how many small businesses don't have an elevator speech. --Matthew Mason, President & CEO of The Complete Company

If you want to improve your bottom line, read this book! --Dr. Julie Miller, Author, Business Writing That Counts!

It's amazing how many small businesses don't have an elevator speech. --Matthew Mason, President & CEO of The Complete Company

If you want to improve your bottom line, read this book! --Dr. Julie Miller, Author, Business Writing That Counts!

It's amazing how many small businesses don't have an elevator speech. --Matthew Mason, President & CEO of The Complete Company

If you want to improve your bottom line, read this book! --Dr. Julie Miller, Author, Business Writing That Counts!

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