"synopsis" may belong to another edition of this title.
Dear Reader,
What a response! I anticipated a big success in 1998 when I discovered and published the original collection of the Wizard's letters to his clients, but what has happened since then has surprised even me. The Wizard of Ads was named Business Book of the Year and has sold thousands and thousands of copies. Roy H. Williams's (a.k.a. the Wizard) second book, in the fall of 1999, was a #1 Wall Street Journal and New York Times business bestseller and reached a far larger audience.
In this book I have been able to persuade the Wizard to share the secrets that he teaches at his renowned Academy. Over the last few years, people from the world's largest corporations, universities, publications, and advertising agencies have traveled to Buda, Texas, to spend a few days with the Wizard. From Procter and Gamble to the University of Michigan, from USA Today to J. Walter Thompson, CEOs, professors, columnists, and account executives have learned from the Wizard.
Roy H. Williams is a most amazing explorer. He is constantly looking for new truths. In this new book, he draws from a wide range of disciplines — chaos theory, neuroscience, art, literature, and poetry among them. As graduates of the Academy know, these principles can be applied in all areas of our business and personal lives.
I know you will enjoy and benefit from this latest edition of the Wizard's powerful secrets and magnetic storytelling.
Ray Bard Publisher
DEAR READER,
WHAT A RESPONSE! I ANTICIPATED A BIG SUCCESS IN 1998 WHEN I DISCOVERED AND PUBLISHED THE ORIGINAL COLLECTION OF THE WIZARD'S LETTERS TO HIS CLIENTS, BUT WHAT HAS HAPPENED SINCE THEN HAS SURPRISED EVEN ME. THE WIZARD OF ADS WAS NAMED BUSINESS BOOK OF THE YEAR AND HAS SOLD THOUSANDS AND THOUSANDS OF COPIES. ROY H. WILLIAMS'S (A.K.A. THE WIZARD) SECOND BOOK, IN THE FALL OF 1999, WAS A #1 WALL STREET JOURNAL AND NEW YORK TIMES BUSINESS BESTSELLER AND REACHED A FAR LARGER AUDIENCE.
IN THIS BOOK I HAVE BEEN ABLE TO PERSUADE THE WIZARD TO SHARE THE SECRETS THAT HE TEACHES AT HIS RENOWNED ACADEMY. OVER THE LAST FEW YEARS, PEOPLE FROM THE WORLD'S LARGEST CORPORATIONS, UNIVERSITIES, PUBLICATIONS, AND ADVERTISING AGENCIES HAVE TRAVELED TO BUDA, TEXAS, TO SPEND A FEW DAYS WITH THE WIZARD. FROM PROCTER AND GAMBLE TO THE UNIVERSITY OF MICHIGAN, FROM USA TODAY TO J. WALTER THOMPSON, CEOS, PROFESSORS, COLUMNISTS, AND ACCOUNT EXECUTIVES HAVE LEARNED FROM THE WIZARD.
ROY H. WILLIAMS IS A MOST AMAZING EXPLORER. HE IS CONSTANTLY LOOKING FOR NEW TRUTHS. IN THIS NEW BOOK, HE DRAWS FROM A WIDE RANGE OF DISCIPLINES — CHAOS THEORY, NEUROSCIENCE, ART, LITERATURE, AND POETRY AMONG THEM. AS GRADUATES OF THE ACADEMY KNOW, THESE PRINCIPLES CAN BE APPLIED IN ALL AREAS OF OUR BUSINESS AND PERSONAL LIVES.
I KNOW YOU WILL ENJOY AND BENEFIT FROM THIS LATEST EDITION OF THE WIZARD'S POWERFUL SECRETS AND MAGNETIC STORYTELLING.
RAY BARD PUBLISHER
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description paperback. Condition: New. New Condition, Paperback book, Seller Inventory # 2312220118
Book Description Condition: New. Brand New. Seller Inventory # 1885167520
Book Description Soft Cover. Condition: new. Seller Inventory # 9781885167521
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 1885167520-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-1885167520-new
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1885167520
Book Description Condition: new. Seller Inventory # FrontCover1885167520
Book Description Condition: New. Dimension: 253 x 178 x 18. Weight in Grams: 480. . 2001. Complete Numbers Starting with 1, 1st Ed. Paperback. . . . . Seller Inventory # V9781885167521
Book Description Condition: New. Dimension: 253 x 178 x 18. Weight in Grams: 480. . 2001. Complete Numbers Starting with 1, 1st Ed. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781885167521
Book Description Paperback. Condition: Brand New. 240 pages. 10.00x7.00x0.75 inches. In Stock. Seller Inventory # 1885167520