The World's Best-Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing - Hardcover

Misner, Ivan R.

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9781885167057: The World's Best-Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing

Hardcover

ISBN 10: 1885167059 ISBN 13: 9781885167057

Publisher: Bard, 1994

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Discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan

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From Booklist:

Misner, a motivational speaker and expert on business networking, acknowledges in his title that there is nothing secret about word-of-mouth ("W-O-M") marketing and advertising. W-O-M, in fact, is often credited for the popularity of movies, restaurants, etc. Misner, though, suggests ways to take advantage of the tremendous potential of W-O-M. Ten years ago he founded Business Network International in Arcadia, California, by assembling a group of friends to exchange business referrals. Since then the organization has expanded to more than 300 chapters and generated more than $325 million in business as a result of more than one million referrals among its members. Misner offers examples to demonstrate the power of W-O-M, shows how to develop referral networks, suggests how to deliver a positive message, and lays out how to put together a W-O-M marketing plan. Recommended for libraries serving small business, professionals, and salespeople. David Rouse

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