Who's Buying Food & Drink: Who Spends How Much on Food and Alcohol, at and Away from Home - Hardcover

Mogelonsky, Marcia

Hardcover

ISBN 10: 1885070047 ISBN 13: 9781885070043

Publisher: New Strategist Pubns Inc, 1996

Synopsis

Here it is--the ultimate source for understanding who spends how much on food and beverages. Scores of items include baby food, pork chops, instant coffee, potato chips, fresh and frozen vegetables--if Americans eat or drink it, you can probably find out how much they're spending on it in this book. There are six types of tables in the book: Average spending tables, which present average spending data for all households in a segment; i.e., all households with incomes of $30,000 to $39,999, not just for purchasers of an item. Indexed spending tables compare the spending of each household segment with that of the average U.S. household. Per capita spending tables show how much households spend on each food category after dividing average spending by the number of people in the household segment. Indexed per capita spending tables compare the spending of each household segment with the spending of the average household, after adjusting for household size. Total spending tables show the dollar size of the total household market and of each market segment. Market share tables are produced by converting the total spending data to percentages, which makes it easier to see which household segments account for more of the spending on a food item. There are also projections to 2000 of total spending and market shares by age.

About this title

From the Publisher:

This book is based on the Bureau of Labor Statistics' 1994 Consumer Expenditure Survey (CEX), which is used to calculate the Consumer Price Index. The CEX is the largest and oldest (ongoing since the late 19th century) study of the day-to-day spending of American households. Two separate nationally representative samples are used for the interview and diary surveys that make up the CEX. For the interview survey, about 5,000 consumer units are interviewed on a rotating panel basis each quarter for five consecutive quarters. Another 5,000 consumer units keep weekly diaries of spending for two consecutive weeks. The 10,000 diaries accumulated in a survey year are the basis for the diary survey. Data collection is carried out in 101 areas of the country. The CEX is published annually and the lag-time between data collection and data publication is about two years.

About this edition

• Publisher: New Strategist Pubns Inc
• Publication date: 1996
• ISBN 10: 1885070047
• ISBN 13: 9781885070043
• Binding: Hardcover
• Edition number: 1
• Number of pages: 292