From the Publisher:
"One of the best resources for startup businesses."--Inc. Magazine. A marketing consultant who works exclusively with small and startup companies, Terri Lonier has also been conducting workshops for entrepreneurs since 1981. In this easy-to-follow guide, Lonier draws on her many years of experience to advise readers on such essentials as choosing the right business, selecting the form of business, getting money without a bank loan, locating resources, cost effective marketing, and more.
From the Back Cover:
"This book does for self-employment what What Color Is Your Parachute? does for job hunters. Highly recommended." --Larry Steward, Director, Entrepreneurial Resource Network.
Have you dreamed of the freedom and financial success of working for yourself? This easy-to-read guide is your detailed road map to solo success, whether you're a self-employed newcomer or a seasoned pro. It's packed with nuts-and-bolts information, money-saving tips, and invaluable insight, not only on getting your one-person enterprise off the ground, but on making it--and keeping it--a success. This newly revised and expanded edition includes the latest on technology and the Internet, a host of hot, new solo business ideas, and a thoroughly updated resource section that shows you how to:
* Choose the solo business perfect for you
* Draft a sound business plan
* Get money for your business
* Develop cost-effective marketing
* Hire associates and employees on your own terms
* Join forces with other independents
* Manage bookkeeping, taxes, and insurance
* Design your business so it stays fresh, exciting, and profitable.
Covering all the bases, this is an indispensable resource you'll refer to again and again as you begin--or further--your solo venture.
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