Careers by Design - Softcover

Goldfarb, Roz

Softcover

ISBN 10: 1880559579 ISBN 13: 9781880559574

Publisher: ALLWORTH PRESS *, 1997

Selling Graphic Design shows designers, or anyone selling design, the best ways to find clients, develop lasting relationships with them, and maximize sales. It explains how to write effective proposals, offer the right design solutions, and provide services to fit a client's needs and budget. Also included are tips on pricing, billing, portfolios, promotion and networking, turning low budgets into successful projects, specific markets designers may not be aware of, helpful glossaries of terms and trade customs, and a list of professional organizations and publications.

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About the Author:

Roz Goldfarb founded and heads Roz Goldfarb Associates, a specialized, full-service recruitment agency based in New York City. Roz Goldfarb Associates places creative and managerial personnel in marketing communication firms, corporations, and advertising agencies nationally and internationally.

Review:

Careers By Design reveals which jobs in the field of designing can lead realistically to careers, what you can expect to earn, what type of lifestyle may be demanded, and the vast new areas of possibility that exist under the fast growing umbrella of "graphic design". Roz Goldfarb shares her wealth of knowledge about a wide range of vital topics including the selection of a training program with a curriculum relevant to today's market; networking, resumes, and headhunters; using the new technology to prepare and present a portfolio; choosing and/or changing your design specialty; looking for jobs on the Web; hiring practices in the current market; determining what you're worth (and what the job's worth); negotiating salary and benefits; when and how to change jobs. Careers By Design is essential reading for anyone contemplating a career in the broad, competitive, and diverse field of designing. -- Midwest Book Review

Careers by Design should be on the desk of every ambitious graphic designer. . . . If you are looking to secure an even more successful future, Careers by Design is a must-read -- Design Management Journal

Clearing up confusion about the vital role of graphic design begins with an ability to intelligently and articulately explain the profession in a manner accessible to clients and the public at large. Careers by Design makes decisive strides in accomplishing just that -- Communication Arts, Advertising Annual

Roz Goldfarb knows her stuff and has written an unusually comprehensive, candid, and savvy guide to graphic design. For students and aspiring designers, she explains exactly what graphic designers do and clearly defines their training, and even types of personality requisite for a successful design career are enumerated and described. . . . An upbeat state-of-the-industry career book for tough times -- Booklist

This is a real find for those just entering the market, but it will also be very valuable to veterans who find themselves ready to re-enter the fray -- Step-By-Step Graphics

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