Movie Marketing: Opening the Picture and Giving It Legs - Softcover
This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, Goldeneye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.
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- PublisherSilman-James Press
- Publication date1997
- ISBN 10 187950538X
- ISBN 13 9781879505384
- BindingPaperback
- Edition number1
- Number of pages240
- Rating
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MOVIE MARKETING: OPENING THE PIC
Published by
Silman-James Press
(1997)
ISBN 10: 187950538X
ISBN 13: 9781879505384
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Softcover
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Movie Marketing: Opening the Picture and Giving It Legs [Paperback] Lukk, Tiiu
Published by
Silman-James Press
(1997)
ISBN 10: 187950538X
ISBN 13: 9781879505384
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.1. Seller Inventory # Q-187950538x
Buy New
US$ 99.98
Convert currency