Sirens of Chrome: The Enduring Allure of Auto Show Models - Hardcover

Margery Krevsky

Hardcover

ISBN 10: 1879094843 ISBN 13: 9781879094840

Publisher: Momentum Books, 2008

Synopsis

Ladies and gentlemen...rev your engines for a joyride through auto show history. Dozens of photographs of human hood ornaments and fast cars will bring you back and drive you forward - from turn-of-the-century goddesses and 1950s sexpots to the sleek sophistication of today's auto show spokespeople.

About this title

About the Author:

Margery Krevsky cofounded Productions Plus in 1981, and the agency rapidly became one of the major players in selecting and training talent for auto shows. Instead of bowing to the prevailing demand for women in ball gowns and short shorts, Krevksy took a risk with Pontiac, and then other automakers, presenting the talent in sophisticated business attire. At her insistence, models became trained as product information specialists so they could entice customers with facts. Her knowledge of the fashion and talent industries along with behind- the-scenes insights and personal anecdotes make Sirens of Chrome all the more engaging. Productions Plus is based in the Detroit suburb of Bingham Farms, Michigan.

About this edition

• Publisher: Momentum Books
• Publication date: 2008
• ISBN 10: 1879094843
• ISBN 13: 9781879094840
• Binding: Hardcover
• Number of pages: 192