Corporate Social Opportunity!: 7 Steps to Make Corporate Social Responsibility Work For Your Business - Softcover

Grayson, David

Softcover

ISBN 10: 1874719837 ISBN 13: 9781874719830

Publisher: Greenleaf Pubns, 2004

Synopsis

The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in "Corporate Social Opportunity" are good for shareholders as well as customers and employees.

About this title

Book Description:

This practical guide is designed to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations, and help them identify and prioritize between subsequent options and resulting business opportunities.

About the Author:

DAVID GRAYSON is a former managing director of Business in the Community and remains a part-time director where he particularly focuses on small businesses and CSR, as chairman of the UK Small Business Consortium. He is the founder Principal of the BLU — the world’s first virtual ‘corporate university’ for small business development professionals. He speaks, writes and advises regularly on business, society and entrepreneurialism, for businesses, media and business schools around the world. David sits on the board of the Strategic Rail Authority where he particularly champions disability access. He was the first chairman of the UK’s National Disability Council and is now a patron of the disability charity Scope; and an ambassador for the National AIDS Trust. He is also a trustee of the Responsibility in Gambling Trust. He was co-founder/director of Project North East — an innovative British NGO which has now worked in 40 countries.

ADRIAN HODGES is managing director of the International Business Leaders Forum. He specialises in issues of corporate responsibility as they relate to international business strategy and practice, and has provided counsel to many executives on how to successfully integrate social, ethical and environmental concerns into management processes. He also works with leaders from civil society seeking to forge partnerships with business, and is a regular speaker on the impacts of globalisation and the contribution of business to sustainable development. He has worked in business, local government and non-governmental organisations, and has held the positions of worldwide Head of Corporate Communications for the retailer Body Shop International and Director of Communications and Marketing at Business in the Community. Adrian has lived in Ecuador and the United States and has worked extensively across the Americas. He is currently resident in London.

About this edition

• Publisher: Greenleaf Pubns
• Publication date: 2004
• ISBN 10: 1874719837
• ISBN 13: 9781874719830
• Binding: Paperback
• Edition number: 1
• Number of pages: 390