Relishing Marketing: Illustrations of Food & Drink Packaging - Hardcover
· Showcases a global representation of branding and graphic design strategies for food and drink packaging· Provides strong insight into how innovative illustration can translate to effective sales· Includes rich photographic detail, high-quality illustrations, and detailed descriptions of each product, and the designer's thinking of each motif· Covers packaging design ideas for a wide variety of food and beverage models, from small- to large-scale industriesPackaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market.This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.
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About the Author:
Joe Duffy is one of the world's most respected and sought after thought leaders on branding and design. In 2004 Joe Duffy received the Legacy Medal from the American Institute of Graphic Arts for a lifetime of achievement in the field of visual communications. Damian Hamilton is the brand keeper and designer at Cornershop, an award-winning brand design boutique based in Adelaide, South Australia. Cristiano Vinciprova Machado is the strategic designer at Casa Rex, an international highly awarded house of design.
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- PublisherImages Shenyang
- Publication date2017
- ISBN 10 1864707097
- ISBN 13 9781864707090
- BindingHardcover
- Number of pages256
- EditorDuffy Joe, Hamilton Damian, Machado Cristiano Vinciprova
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Relishing Marketing : Illustrations of Food & Drink Packaging
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Relishing Marketing (Hardcover)
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Book Description Hardcover. Condition: new. Hardcover. Packaging is something more than simple containers now, but a means of communicating with consumers and beguiling them into buying the product. Illustration serves a valuable purpose on a consumer product and helps the packaging stand out from a crowded shelf or competitive market.This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination. Providing an insight into how innovative illustration can translate into effective sales, this book covers packaging design ideas for a wide variety of food and beverage models, from small to large-scale industries. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781864707090
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Relishing Marketing : Illustrations of Food & Drink Packaging
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ISBN 10: 1864707097
ISBN 13: 9781864707090
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Relishing Marketing: Illustrations of Food & Drink Packaging
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Book Description Condition: New. Providing an insight into how innovative illustration can translate into effective sales, this book covers packaging design ideas for a wide variety of food and beverage models, from small to large-scale industries. Editor(s): Duffy, Joe. Num Pages: 256 pages, 400 colour. BIC Classification: AK. Category: (G) General (US: Trade). Dimension: 286 x 226 x 28. Weight in Grams: 1501. . 2017. Hardcover. . . . . Seller Inventory # V9781864707090
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Relishing Marketing: Illustrations of Food & Drink Packaging
Published by
Images Publishing Dist Ac
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ISBN 10: 1864707097
ISBN 13: 9781864707090
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Hardcover
Quantity: 15
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Book Description Condition: New. Providing an insight into how innovative illustration can translate into effective sales, this book covers packaging design ideas for a wide variety of food and beverage models, from small to large-scale industries. Editor(s): Duffy, Joe. Num Pages: 256 pages, 400 colour. BIC Classification: AK. Category: (G) General (US: Trade). Dimension: 286 x 226 x 28. Weight in Grams: 1501. . 2017. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9781864707090
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Relishing Marketing (Hardcover)
Published by
Images Publishing Group Pty Ltd, Mulgrave, Victoria
(2017)
ISBN 10: 1864707097
ISBN 13: 9781864707090
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Hardcover. Packaging is something more than simple containers now, but a means of communicating with consumers and beguiling them into buying the product. Illustration serves a valuable purpose on a consumer product and helps the packaging stand out from a crowded shelf or competitive market.This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination. Providing an insight into how innovative illustration can translate into effective sales, this book covers packaging design ideas for a wide variety of food and beverage models, from small to large-scale industries. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781864707090
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Relishing Marketing (Hardcover)
Published by
Images Publishing Group Pty Ltd, Mulgrave, Victoria
(2017)
ISBN 10: 1864707097
ISBN 13: 9781864707090
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Hardcover. Packaging is something more than simple containers now, but a means of communicating with consumers and beguiling them into buying the product. Illustration serves a valuable purpose on a consumer product and helps the packaging stand out from a crowded shelf or competitive market.This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination. Providing an insight into how innovative illustration can translate into effective sales, this book covers packaging design ideas for a wide variety of food and beverage models, from small to large-scale industries. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781864707090
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