The Trend Forecaster's Handbook - Softcover
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
"synopsis" may belong to another edition of this title.
About the Author:
Martin Raymond, co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Condé Nast. He is a regular media commentator on trends and business.
"About this title" may belong to another edition of this title.
- PublisherLaurence King Publishing
- Publication date2010
- ISBN 10 1856697029
- ISBN 13 9781856697026
- BindingPaperback
- Number of pages216
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The Trend Forecaster's Handbook
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(2010)
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ISBN 13: 9781856697026
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The Trend Forecaster's Handbook
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Laurence King Publishing
(2010)
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Laurence King Publishing
(2010)
ISBN 10: 1856697029
ISBN 13: 9781856697026
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The Trend Forecaster's Handbook
Published by
Laurence King Publishing
(2010)
ISBN 10: 1856697029
ISBN 13: 9781856697026
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Laurence King
(2010)
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THE TREND FORECASTER'S HANDBOOK
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Laurence King Publishing
(2010)
ISBN 10: 1856697029
ISBN 13: 9781856697026
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