Hallmark tourist events: Impacts, management, and planning - Hardcover
A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.
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- PublisherHalstead
- Publication date1992
- ISBN 10 1852931477
- ISBN 13 9781852931476
- BindingHardcover
- Number of pages215
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Hallmark Tourist Events: Impacts, Management, and Planning
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Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G1852931477I4N00
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Hallmark Tourist Events : Impacts, Management and Planning
Published by
Wiley & Sons Australia, Limited, John
(1992)
ISBN 10: 1852931477
ISBN 13: 9781852931476
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Hardcover
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Book Description Condition: Good. illustrated edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 45176306-20
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Hallmark Tourist Events: Impacts, Management and Planning
Published by
Belhaven Press
(1992)
ISBN 10: 1852931477
ISBN 13: 9781852931476
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781852931476. Seller Inventory # 9042492
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