Buyology: How Everything We Believe About Why We Buy is Wrong - Softcover
Excellent condition soft cover.
"synopsis" may belong to another edition of this title.
From the Publisher:
New research shows how we really make buying decisions
From the Back Cover:
Why did most people who took the 'Pepsi challenge' say they preferred Pepsi but then carried on buying Coca-Cola?
Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke?
Why does the scent of melons help sell electronic products?
Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke?
Why does the scent of melons help sell electronic products?
If you're bewildered by these questions, then Buy-ology will make everything clear. Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.
"About this title" may belong to another edition of this title.
- PublisherRandom House Business Books
- Publication date1601
- ISBN 10 1847940129
- ISBN 13 9781847940124
- BindingPaperback
- Number of pages256
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
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Book Description Condition: Very Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # BOS-H-08d-01701
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001671069
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR002556783
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Buy-ology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01847940129-V
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Buy-ology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
Used
Softcover
Quantity: 1
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Book Description Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Seller Inventory # M01847940129-B
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F7-5-M-1847940129-6
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