Design and Creativity: Policy, Management and Practice - Softcover

9781847883063: Design and Creativity: Policy, Management and Practice
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Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends.Does the management of design conflict with traditional ideas of creative freedom and autonomy? How do government policies and business priorities influence the day-to-day practices of designers? And how far have the processes and purpose of creative work been changed by its new centrality to business and government? Bringing together case studies and material from a range of industries and contexts, as well as a series of interviews with practitioners, Design and Creativity provides a cutting-edge account of key trends in the creative industries at the start of the twenty-first century.

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About the Author:
Guy Julier is Professor of Design at Leeds Metropolitan University and author of a number of books, including New Spanish Design and The Culture of Design. Liz Moor is Senior Lecturer in Media and Communications at Goldsmiths, University of London and author of The Rise of Brands.

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Book Description Paperback. Condition: new. Paperback. Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the management of design conflict with traditional ideas of creative freedom and autonomy? How do government policies and business priorities influence the day-to-day practices of designers? And how far have the processes and purpose of creative work been changed by its new centrality to business and government? Bringing together case studies and material from a range of industries and contexts, as well as a series of interviews with practitioners, Design and Creativity provides a cutting-edge account of key trends in the creative industries at the start of the twenty-first century. Design and other creative industries not only shape our lives in numerous ways, but also shape the look and feel of everyday objects and spaces. Bringing together case studies and material from a range of industries and contexts, this work provides an account of key trends in the creative industries at the start of the twenty-first century. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781847883063

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